WordPress Analytics plugins: selection criteria and comparison
Compare features, licenses and deployment needs.
Source description: “Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make…” Deployment: WordPress 5.2 / PHP 7.4. Listed version 1.189.0. 5,000,000 active installations reported by WordPress.org.
Source description: “The best free Google Analytics plugin for WordPress. See how visitors find and use your website so you…” Deployment: WordPress 5.6.0 / PHP 7.2. Listed version 11.3.0. 2,000,000 active installations reported by WordPress.org.
Source description: “Cookieless, privacy-friendly WordPress analytics. GDPR/CCPA compliant visitor data and clear graphs, with no data sharing.” Deployment: WordPress 6.6 / PHP 7.4. Listed version 14.16.17. 500,000 active installations reported by WordPress.org.
Source description: “Add Meta Pixel with Conversion API, Google Analytics (GA4) + Consent Mode, Google Tag Manager, OpenAI Pixel &…” Deployment: WordPress 4.4 / PHP 5.4. Listed version 11.4.3. 400,000 active installations reported by WordPress.org.
Source description: “Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.” Deployment: WordPress 4.7 / PHP 5.6.20. Listed version 20260810. 400,000 active installations reported by WordPress.org.
Source description: “Connects Google Analytics with your WordPress site. Displays stats to help you understand your users and site content…” Deployment: WordPress 5.6.0 / PHP 7.2. Listed version 10.3.0. 300,000 active installations reported by WordPress.org.
Source description: “Simple, lightweight WordPress analytics with privacy-friendly visitor tracking. Cookieless and GDPR-ready. Setup in seconds, no cookie banner needed.” Deployment: WordPress 6.6 / PHP 8.0. Listed version 3.7.2. 200,000 active installations reported by WordPress.org.
Source description: “Provides integration between Google Analytics and WooCommerce.” Deployment: WordPress 7.0 / PHP 7.4. Listed version 2.4.3. 100,000 active installations reported by WordPress.org.
Source description: “A simple, yet powerful WordPress analytics plugin that gives you privacy-friendly stats to grow your website. A Google…” Deployment: WordPress 5.9 / PHP 8.0.30. Listed version 2.16.0. 100,000 active installations reported by WordPress.org.
Source description: “Privacy friendly, GDPR compliant and self-hosted. Matomo is the #1 Google Analytics alternative that gives you control of…” Deployment: WordPress 4.8 / PHP 7.2.5. Listed version 5.13.1. 100,000 active installations reported by WordPress.org.
Source description: “Site metrics and social media analytics for Instagram, Facebook, YouTube, LinkedIn, X Twitter. The single best tool for…” Deployment: WordPress 6.6 / PHP 7.4. Listed version 2.1.2. 90,000 active installations reported by WordPress.org.
Source description: “Use Google Analytics on your WordPress site without touching any code, and view visitor reports right in your…” Deployment: WordPress 5.5 / PHP not specified. Listed version 3.4.2. 80,000 active installations reported by WordPress.org.